A skilled local craftsperson working with wood

A BOUTIQUE MARKETING AGENCY

Clearer message → stronger proof → more qualified leads

Digital Marketing That Helps Businesses Get Found and Grow

MARKETING FOR THE BUSINESSES THAT KEEP A COMMUNITY MOVING

Back40 Strategies helps businesses build better websites, improve their search visibility, and create marketing that earns trust, generates leads, and attracts customers locally and beyond.

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Built for the long run

0 →

3.8×

average lead lift after focused site + search improvements

0 →

90 days

to a cleaner plan, stronger profile, and better reporting

0 →

ways we help businesses grow with consistency

LOCAL SEO & GOOGLE MAPS VISIBILITY

See How Local SEO Helps More Customers Find Your Business

Discover how improving your Google Business Profile and local search visibility can lead to more calls, more website visits, and more customers.

Local visibility

Slide to see what's possible

A five-second snapshot of what happens when the right local signals start stacking up.

Today

After Back40

rank

#14

Reviews

Calls

Website visits

112

near me search

Competitor 1

Competitor 2

Your Business

#14

4.3 ★ · 38 reviews

19 calls

112 visits

Local visibility

Slide to see what’s possible

A five-second snapshot of what happens when the right local signals start stacking up.

Today

After Back40

rank

#14

Reviews

Calls

Website visits

112

near me search

Competitor 1

Competitor 2

Your Business

#14

4.3 ★ · 38 reviews

19 calls

112 visits

Local visibility

Slide to see what’s possible

A five-second snapshot of what happens when the right local signals start stacking up.

Today

After Back40

rank

#14

Reviews

Calls

Website visits

112

near me search

Competitor 1

Competitor 2

Your Business

#14

4.3 ★ · 38 reviews

19 calls

112 visits

What we cultivate

The practical marketing pieces that compound over time.

No jargon-heavy retainers. No generic playbook. We focus on the work that helps owners earn attention, build trust, and turn consistency into measurable growth.

CRM & Automation Setup

A simple follow-up system that helps you capture leads, organize contacts, automate replies, book appointments, and request reviews. follow-up system that helps you capture leads, organize contacts, automate replies, book appointments, and request reviews.

TURN MORE INQUIRIES INTO BOOKED CUSTOMERS

CRM & Automation Setup

TURN MORE INQUIRIES INTO BOOKED CUSTOMERS

Website Design

Custom sites that make your business feel trustworthy, polished, and easy to choose.

Turn more visitors into real leads.

Website Design

Custom sites that make your business feel trustworthy, polished, and easy to choose.

Turn more visitors into real leads.

Website Management

Ongoing updates, improvements, and maintenance so your site keeps working as hard as you do.

Keep your online presence sharp.

Website Management

Ongoing updates, improvements, and maintenance so your site keeps working as hard as you do.

Keep your online presence sharp.

Local SEO

Practical search strategy that helps nearby customers find you when they’re ready to buy.

Show up where it matters.

Local SEO

Practical search strategy that helps nearby customers find you when they’re ready to buy.

Show up where it matters.

Google Business Profile

Profile optimization that builds trust before someone ever clicks through to your site.

Win more local searches.

Google Business Profile

Profile optimization that builds trust before someone ever clicks through to your site.

Win more local searches.

Google Reviews Strategy

Simple systems that help happy customers share the reputation you’ve already earned.

Grow trust with consistency.

Google Reviews Strategy

Simple systems that help happy customers share the reputation you’ve already earned.

Grow trust with consistency.

Paid Advertising

Focused campaigns built around qualified leads, clear tracking, and steady improvement.

Put your budget to work.

Paid Advertising

Focused campaigns built around qualified leads, clear tracking, and steady improvement.

Put your budget to work.

Social Media Management

Content that sounds like your business, shows your work, and keeps you visible locally.

Stay present without guessing.

Social Media Management

Content that sounds like your business, shows your work, and keeps you visible locally.

Stay present without guessing.

Video Production & Editing

Authentic video that helps people see the people, process, and pride behind the business.

Make the work feel real.

Video Production & Editing

Authentic video that helps people see the people, process, and pride behind the business.

Make the work feel real.

Brand Strategy

Messaging, identity, and positioning that make your business easier to remember and refer.

Build a brand that lasts.

Brand Strategy

Messaging, identity, and positioning that make your business easier to remember and refer.

Build a brand that lasts.

Marketing Consulting

Clear priorities and grounded advice when you need a partner to help sort what matters next.

Move forward with confidence.

Marketing Consulting

Clear priorities and grounded advice when you need a partner to help sort what matters next.

Move forward with confidence.

Analytics & Reporting

Plain-English reporting that connects marketing activity to leads, reputation, and growth.

Know what’s working.

Analytics & Reporting

Plain-English reporting that connects marketing activity to leads, reputation, and growth.

Know what’s working.

OUR PROCESS

Strong businesses are built in seasons, not shortcuts.

Step 01

Clarify the ground

We define your offer, audience, local reputation, and the opportunities that are already closest to revenue.

Step 01

Clarify the ground

We define your offer, audience, local reputation, and the opportunities that are already closest to revenue.

Step 02

Build trust assets

We shape the website, profile, reviews, content, and brand signals that make choosing you feel easy.

Step 02

Build trust assets

We shape the website, profile, reviews, content, and brand signals that make choosing you feel easy.

Step 03

Drive steady demand

Search, ads, social, and video work together so more right-fit customers see your business consistently.

Step 03

Drive steady demand

Search, ads, social, and video work together so more right-fit customers see your business consistently.

Step 04

Measure and improve

Clear reporting turns effort into decisions, so every season of marketing gets stronger than the last.

Step 04

Measure and improve

Clear reporting turns effort into decisions, so every season of marketing gets stronger than the last.

Before → after

Website audits that turn “it’s fine” into a clearer path to growth.

Before

Unclear offer, hidden proof, weak local signals.

After

Plain-language message, proof, calls, and search intent working together.

0 →

42%

more calls from search

0 →

2.4×

more quote requests

Reviews

Reputation becomes visible proof.

4.2 → 4.9

Local SEO

Ranking climbs from hidden to findable.

Leads

The storefront turns into a lead engine.

Real Results

+29% DTC Sales

+50% Website Traffic

+92% Social Media Engagement

Sold Out Wholesale Launch

Hélène D. | Business owner | Sophie la girafe us distributor

4k+ views on first reel

300% increase in shares

60% increase in post engagement

Ammar B. | business owner

Marketing packages built for where your business is now and where you’re headed next.

Foundation

Website + Local Presence

For owners who need the essentials tightened: message, website, Google profile, reviews, and tracking.

Foundation

Website + Local Presence

For owners who need the essentials tightened: message, website, Google profile, reviews, and tracking.

Momentum

Search + Content Engine

For businesses ready to show up more often with SEO, social, video, and practical monthly improvements.

Momentum

Search + Content Engine

For businesses ready to show up more often with SEO, social, video, and practical monthly improvements.

Growth

Campaigns + Reporting

For teams investing in paid ads, landing pages, measurement, and active optimization.

Growth

Campaigns + Reporting

For teams investing in paid ads, landing pages, measurement, and active optimization.

Locally rooted, built for wherever your next customer starts searching.

From home services and restaurants to medical practices, retail shops, and professional firms—we help proud local businesses earn attention without losing their voice.