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SEO for Contractors: How to Get More Local Leads from Google

After auditing more than 15 websites for plumbers, HVAC companies, roofers, landscapers, general contractors and other home-service businesses, I found that roughly 80% were not properly optimized for local search.

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Local SEO

Jul 16, 2026

SEO for Contractors: How to Get More Local Leads from Google

NAP consistency infographic explaining that a business’s name, address, and phone number should match across Google, websites, directories, and social profiles to improve local SEO.

Local SEO

Jul 9, 2026

NAP Consistency Tools: How to Find and Fix Inconsistent Business Listings

A NAP consistency tool checks your business name, address, and phone number across online listings. Learn how to find and fix inconsistent business information.

Local SEO

Jun 25, 2026

What Is NAP Consistency? Why It Matters for Local SEO

NAP consistency is the practice of keeping your business's name, address, and phone number (NAP) accurate and consistent across every online business listing, including your website, Google Business Profile, Apple Maps, Yelp, Facebook, and other local citations.

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Get grounded advice on search, websites, content, and lead generation—written for busy local business owners.