Rooted marketing for businesses ready to be found.
Back40 Strategies was built for business owners who are good at what they do, but do not always have the time, tools, or strategy to make sure the right people are finding them online.
We help small businesses strengthen their digital presence through website design, local SEO, content, social media, paid advertising, and simple lead follow-up systems. The goal is not to make marketing feel complicated. The goal is to make your business easier to find, easier to trust, and easier to choose.
Whether you are trying to show up on Google, improve your website, get more reviews, create better content, or turn more inquiries into real customers, Back40 helps you build a stronger foundation for long-term growth.
Meet Chloe
About Back40 Strategies
Rooted marketing for businesses ready to be found.
Back40 Strategies was built for business owners who are good at what they do, but do not always have the time, tools, or strategy to make sure the right people are finding them online.
We help small businesses strengthen their digital presence through website design, local SEO, content, social media, paid advertising, and simple lead follow-up systems. The goal is not to make marketing feel complicated. The goal is to make your business easier to find, easier to trust, and easier to choose.
Whether you are trying to show up on Google, improve your website, get more reviews, create better content, or turn more inquiries into real customers, Back40 helps you build a stronger foundation for long-term growth.
Meet Chloe
Back40 Strategies was founded by Chloe Schmidt, a digital marketer with experience across paid advertising, SEO, content strategy, social media, website optimization, and lead generation.
Before starting Back40, Chloe worked with brands in highly competitive and regulated industries, including financial services, consumer products, and local businesses. Her work has helped increase website traffic, improve online engagement, grow direct-to-consumer sales, and create marketing strategies that connect real businesses with real customers.
But Back40 was not created to feel like a big agency.
It was created to feel like a trusted marketing partner. Someone who can look at your business, spot the missed opportunities, explain what matters, and help you move forward with a plan that actually makes sense.
Why Back40?
The name Back40 comes from the idea of untapped potential.
In farming, the back forty is the land that may not always be front and center, but it still holds value, opportunity, and room to grow. That is how we look at marketing.
Sometimes the biggest opportunities are not flashy. They are hidden in the details:
Your Google Business Profile
Your website structure
Your local search visibility
Your reviews
Your content
Your follow-up process
Your messaging
Back40 helps uncover those opportunities and turn them into practical, sustainable growth.
What We Believe
Good marketing should be clear, honest, and useful.
You should understand what is being done, why it matters, and how it supports your business goals. No confusing reports just for the sake of having reports. No overcomplicated strategies that sound impressive but do not move the needle.
At Back40, we believe in marketing that works hard behind the scenes, just like you do.
We focus on building a strong digital foundation so your business can show up better, earn trust faster, and turn more visitors into customers.
Back40 Strategies was founded by Chloe Schmidt, a digital marketer with experience across paid advertising, SEO, content strategy, social media, website optimization, and lead generation.
Before starting Back40, Chloe worked with brands in highly competitive and regulated industries, including financial services, consumer products, and local businesses. Her work has helped increase website traffic, improve online engagement, grow direct-to-consumer sales, and create marketing strategies that connect real businesses with real customers.
But Back40 was not created to feel like a big agency.
It was created to feel like a trusted marketing partner. Someone who can look at your business, spot the missed opportunities, explain what matters, and help you move forward with a plan that actually makes sense.
Why Back40?
The name Back40 comes from the idea of untapped potential.
In farming, the back forty is the land that may not always be front and center, but it still holds value, opportunity, and room to grow. That is how we look at marketing.
Sometimes the biggest opportunities are not flashy. They are hidden in the details:
Your Google Business Profile
Your website structure
Your local search visibility
Your reviews
Your content
Your follow-up process
Your messaging
Back40 helps uncover those opportunities and turn them into practical, sustainable growth.
What We Believe
Good marketing should be clear, honest, and useful.
You should understand what is being done, why it matters, and how it supports your business goals. No confusing reports just for the sake of having reports. No overcomplicated strategies that sound impressive but do not move the needle.
At Back40, we believe in marketing that works hard behind the scenes, just like you do.
We focus on building a strong digital foundation so your business can show up better, earn trust faster, and turn more visitors into customers.